At the beginning of the week, I ran a post entitled “What the !x@x!!? Can’t We Find Alternatives to Those Nasty Layoffs?” I promised a well-thought-out follow up and now it’s written. To mix things up, I decided to work with the folks at MediaBistro.com and have them put the post on their site instead of mine. For this particular piece, I interviewed a variety of senior-level executives in media to find out what their companies are doing to cut costs. Check it out and let me know if you’ve got anything to add.
Carpe diem…
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